The story so far
"I didn’t start life wanting to make perfumes. I didn’t receive some wild inspiration as a teenager. I didn’t always know my calling.It happened slowly. Over time I got progressively more and more obsessed with perfumery and finding the perfect fragrance.
Eventually, I had my lightbulb moment where it occurred to me: Hey. I’d really like to do this as a job. There’s no grand vision. No unifying ambition. Just that I wanted to give it a go. What do I know about making perfume? Well. Nothing. Truth be told, this has been a pretty complicated journey for me. I’ve had to work with perfumers in the UK and Europe to create the range and whenever I wrote briefs I tried to stick to three principles:
Simple, unpretentious, and beautiful."
Dan